Google Buys Frommer’s Travel Guides To Bulk Up Reviews - tauntonbutial
Google stepped further into the travel business enterprise connected Monday, announcing it had acquired Frommer's, producer of fashionable travel guidebooks and reviews. While zero immediate decision has been made connected Frommer's print guidebooks, Google says the society's data volition be integrated with Zagat restaurant review incision.
Google acquired Zagat last year in an effort to boost the search giant's business reviews, and Zagat's data was integrated into its business search results. Google says IT will act up the same thing with Frommer's data, although it would initially come along separately.
Scop
The Frommer's acquisition is only Google's latest move in the travel space. In fact, in 2 years, the company went from having much atomic number 102 front in visit a fairly strong set down that rivaled its competitors.
Following the Zagat buy, the search company rolled tabu an update to its Google+ social networking service called Google+ Local in May of this year, which interracial those reviews into business listings.
Google as wel won approval for its acquisition of travel software company ITA, which allowed it to offer flying search capabilities, and more recently airline reservation services. While this is an impressive run of acquisitions, they all came at the disbursal of the search giant's competitors, who have often found themselves shut.
The changeover to Google+ Local is a good example of this. Third-party reviews sites like Yip were tossed in favor of the accompany's now in-house services. These types of actions are exactly why the FTC has been superficial into Google.
One of the allegations the FTC is looking at into is whether Google favors its have services in search results. No question its moves could be seen as favouritism, disposed the prominent placement of Zagat's ratings, and probably Frommer's as well.
The FTC has already shown it volition come down thorny on Google later its $22.5 million fine regarding breaching the privacy of users of Malus pumila's Safari web web browser.
For more tech news and comment, take after Ed on Twitter at @edoswald , on Facebook , or on Google+ .
Source: https://www.pcworld.com/article/460634/google_buys_frommer_s_travel_guides_to_bulk_up_reviews.html
Posted by: tauntonbutial.blogspot.com
0 Response to "Google Buys Frommer’s Travel Guides To Bulk Up Reviews - tauntonbutial"
Post a Comment